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Senior Lecturer (Business) / Program Coordinator

College of Human and Social Futures / Newcastle Business School


Rita received her PhD in Economics from the University of Newcastle, Australia. She has been with the University of Newcastle, Australia campus, since July 2010 as a sessional tutor and lecturer and then as full-time lecturer at Singapore campus from July 2014. She has over 15 years of teaching experience in various business programs and courses. She is actively involved in research related to small and medium-sized enterprise development, women’s enterprise development, local economic development, and business and financial models for developing countries. She is a member of Economic Society of Australia (ESA) and Economic Society of Singapore (ESS).



Research Areas


Peer-Reviewed Articles
2023Subair, N., Pidani, R. R., Meiyani, E. Haris, R. (2023) “Livelihood strategies for widows and divorcees of coastal fishers in Indonesia”, Etnosia: Jurnal Etnografi Indonesia 8(1), 12-23.
2023Tan, K.L., Sim, A, Hii, I, Donohue, T., and Pidani, R. (2023), “The multigroup analysis of bidirectional work-family enrichment on family satisfaction of hospitality employees during the pandemic: Where religiosity and marital status matter”, The Journal of Psychology: Interdisciplinary and Applied 157(1), 48-70.
2022Tan, K.L., Ho, J.M., Pidani, R. and Goveravaram, A.D. (2022), “Doing good does you good? The financial impact of individual CSR dimensions: A Malaysian context”, Social Responsibility Journal 18(1), 43-67.
2020Pidani, R. R., Mahmood, A., and Agbola, F. “Does the Board Gender Diversity Enhance Firm Performance” Asian Journal of Business Research 10(1), 29-46, doi: 10.14707/ajbr.200074
2019Ha, H., Palaniappan, K., Pidani. R. (2019). Psychosocial well-being of employees in the banking sector in Singapore. International Journal of Environment, Workplace and Employment (In press).
2016Pidani, R. R., and Mahmood, A (2016). “Does international competition enhance capacity utilisation? Evidence from Indonesia, Philippine and Vietnam” Asian Journal of Empirical Research, 6(5), 117-130, doi: 10.18488/journal.1007/2016.6.5/1007.5.117.130
2015Pidani, R. R., Mahmood, A., and Agbola, F. (2015). “The impact of domestic constraints on export behaviour of small and medium-sized firms in Indonesia” Academy of Taiwan Business and Management Review 11(1), 1-11.
2013Pidani, R. R. and Balaka, I. (2013) “Firm level determinants to small and medium sized enterprises’ access to financing in Indonesia,” Academy of Taiwan Business and Management Review, 9(1), 117-126.
2012Pidani, R. R., Mahmood, A., and Agbola, F. (2012). “Do managerial characteristics promote export development? A case of manufacturing small and medium enterprises in Indonesia,” Academy of Taiwan Business and Management Review, 8(3), 6-15.
White Paper
Year Citation
2020 Pidani, R. R., Kin Kah, N., Cheong, K., Chiam, M., Tan, J. Singapore Tourism Industry Roundtable 2020: Navigating the COVID Storm, 05 November 2020, Singapore
Year Citation
2020 Dr. Rita R. Pidani, Dr. Frank W. Agbola, Dr. Amir Mahmood, Dr. Peik Foong Yeap. ‘Barriers to Internationalisation in SMEs: Evidence from Indonesia’. pp. 1-226. Supreme Century, USA. ISBN No. 1939123992
2019 Pidani, R. R., Mahmood, A., and Agbola, F. (2019). Insight: Determinants of SMEs internationalisation in Indonesia. USA: Supreme Century
2011 Pidani, R. R. (2011). Indonesian political economy and SMEs: A Short Review. Jakarta: Unhalu Press.
Conference Presentations
Year Citation
2016 Ha, H., Kum, I., Pidani, R. Human rights and business: older workers in Singapore. 4th International Conference on International Relations and Development (ICIRD) 2016, Mahidol University, Thailand.
2013 Pidani, R. Teaching principles of economics using MMT approach. 18th Australasian Teaching Economics Conference 2013, Newcastle, Australia.
2010 Pidani, R. Export Barriers and export development of Indonesian SMEs. 5th Global Academy of Business and Economic Research Conference, Kuala Lumpur, Malaysia.

Grants and Funding

Research Grants Obtained
2023Co-Investigator, “Vaccine Hesitancy Research Project (Singapore, South Africa); (approved 23 Feb 2023).S$20,000
2021Co-Investigator, “It is OK not to be OK: The challenges and digital well-being of learners’ online learning experience”, grant application submitted to University of Newcastle Singapore’s Small Project Research Grant 2021.S$10,000
2019Co Investigator, “Assessing the impact of internal and external factors influencing firm performance of Chinese firms exporting to Africa”, grant application submitted to UON International Research Collaboration Grant 2019.A$19,650
2016Principal Investigator, “Does the gender diversity of a board of directors enhance firm performance: ASEAN, grant application submitted to University of Newcastle Singapore’s Small Project Research Grant 2016.S$5,000